Meet the Experts
Deb Scherba
MeddicC/Enablement/Training
Deb’s career has taken her from sales rep to sales leader to heading customer success organizations, giving her a deep understanding of what it takes to win in sales. An expert in MEDDICC and Discovery Training, Deb has helped teams master qualification, uncover customer pain points, and close deals faster. Along the way, she has trained in leading methodologies like Command of the Message, equipping her with the tools to build successful, high-performing teams.
Rob Ferber
Sales Leadership/MeddicC/STC
Rob’s career spans SaaS startups, large-ticket capital equipment sales for companies like Rolm and McKesson (Automated Healthcare), and running his own manufacturing company. This diverse background gives Rob unique insight into scaling businesses, closing complex deals, and building systems that drive growth. Trained and certified in MEDDICC, Selling Through Curiosity, and foundational programs like Holden’s Power Base Selling and Forum’s Face-to-Face Selling, Rob blends entrepreneurial agility with enterprise-level sales expertise to help teams achieve consistent success.